Search Engine Optimization
About the Course
ADACALL's Search Engine Optimization (SEO) vocational course is designed to provide students with a comprehensive understanding of key SEO principles while allowing them to gain the necessary skills to perform effective SEO practices.
The course covers a variety of topics within the SEO space, from basic keyword research and optimization to content and link building strategies.
Throughout the course, students will learn how to optimize a website for search engine results, track user behavior and understand the algorithms used by search engine algorithms to rank websites. Furthermore, students will learn how to apply the best SEO techniques to various industries and webpages.
The course begins by introducing students to different types of SEO, such as on-page and off-page optimization, along with understanding the various ranking factors including keyword selection, link popularity, and content relevance. Students also learn the most important tools used in SEO, such as Google Ads and Google Analytics, and how to use them to track and monitor SEO campaigns. Moreover, they are introduced to advanced SEO strategies, such as content marketing and social media optimization.
At the end of the course, students have a comprehensive understanding of how to optimize a website for better rankings, manage effectively and strategically measure and report SEO strategies. This course also provides students with the opportunity to develop their own successful SEO campaigns and practice what they have learned in the classroom. With this knowledge, students will be able to effectively manage a website for better top rankings and generate more traffic and leads.